Business Persona - LifeLoop

For my internship, I was tasked with helping them create business personas. To know more about who I was dealing with, I looked for job postings for specific titles for each persona. This gave me an idea of who they would have to be in order to have those positions. I was able to come up with different key insights that allowed me to compile an accurate depiction of our target, therefore boosting the sales department's confidence and ability to close a deal.