Thought Leadership Strategy - LifeLoop

LifeLoop is considered a thought leader in the industry, with a variety of webinars and podcasts that give an insight into the senior living and technology industry. However, their blogs do not reflect this. I wanted to have a list of topics that could be used for blog posts, not only to spread information about important topics but for our thought leadership to be highlighted. These blog posts would then be promoted on LinkedIn, where other industry professionals would see it and repost it, thus increasing our voice. Apart from our own blogs, it's also important to share articles not written by us, so I also included different sources that would potentially have articles worth reposting on LinkedIn.